MPI-Wisconsin Chapter Education

Eli Gorin, CMP, CMM

Overcoming Destination Misperception
Presented by Eli Gorin, CMP, CMM

CIC Information
      CMP-IS Domain: Meetings/Event Design
      Clock Hours: 1.75

Join us in Madison for an intriguing presentation on overcoming your thoughts and perceptions about a destination. After the education session, join in as we celebrate the Winter Olympics. Continuing the international theme, get to know more about the suppliers, planners, and students in our membership as you fill your passport and have a chance to win a prize!  


Thursday, February 13, 2014
Holiday Inn at the American Center
Madison, WI

Speakers and Education
Location, Map, Lodging
Member Registration
Nonmember Registration
Print/Fax/Mail Registration
Tell a Colleague
— AM —    
8:30-10:30 Board of Directors Meeting  
11:00-11:45 Registration  
11:45-1:00pm Lunch Geier’s Grill
— PM —    
1:00-2:45 Overcoming Destination Misperception
Presented by Eli Gorin, CMP, CMM
Florida Southern Ballroom
2:45-3:00 Break  
3:00-4:00 Networking Event  
4:00-5:00 Reception

Event Pricing

Member: $50 ($60 after 2/07/2014)
Non-Member: $60 ($65 after 2/07/2014)
Student Member:   $30 ($40 after 2/07/2014)

Overcoming Destination Misconception

Eli Gorin, CMP, CMM
What if you were having a discussion with colleagues about different destinations and suddenly someone brings up Bogota, Colombia?  How about Miami?  Or let’s say Madison?  Each of those locations would register in your mind differently than it would in the minds of your colleagues.  Why?  Because of one simple thing that we are all guilty of doing: developing perceptions.  Now, perceptions are not a bad thing.  They are derived from your mind’s interpretation of information gathered and, based on many factors, has drawn a conclusion about.  However, and no matter how much anyone tries to argue this… perception is not reality.
Perceptions have a tremendous impact on decision-making, which in turn has a major impact in the advancement of businesses and industries.  So many times you will hear people say “perception is reality”.  For that to be true, then we need to change that sentence to “perception is one’s own reality”.  

Speaker Bio:

Eli Gorin, CMP, CMM is Managing Director of Aventura, Florida-based Hospitality Growth Partners (HGP), a hospitality consulting firm focused on helping organizations make sense of their approach to meetings, through strategic growth consulting, meetings management consulting and training/professional development.  Prior to HGP, Mr. Gorin worked as Vice President of Global Client Relations at ABTS Convention Services which specialized  in international group housing for medical conferences, and was president of gMeetings, Inc., a meeting management boutique focused on the logistical development and coordination of international corporate meetings and events with a specialization in the Latin American market.  Mr. Gorin is a graduate of the George Washington University's prestigious Event Management program, having received his undergraduate and graduate degrees in Event Management, as well as having received an MBA in Leadership and Quality Management from the University of Miami. He has been a member of the adjunct faculty of the GWU Event Management Certificate Program and Johnson & Wales University in North Miami, FL and speaks frequently at industry events. Eli has worked in various capacities within the meetings and events industry, from small corporate meetings to large citywide conventions. He has been recognized by leading publications, including MeetingNews’ list of the "25 Most Influential People in the Meetings Industry", The Meeting Professional’s “30 Under 30”, and Connect Magazine’s “40 Under 40”.  He has participated in various international association committees, including the MPI Chairwoman’s Award-winning Body of Knowledge Task Force responsible for developing the new Meetings & Business Events Competency Standards (MBECS).  As a speaker and trainer, Eli has been a member of the MPI Platinum Speakers Series, as well as a Best In Class Speaker for the Professional Convention Management Association (PCMA). Eli can be reached at

Networking Event

MPI networking competition: See who has the best networking skills. To celebrate the Winter Olympics taking place while we are meeting, each person will be assigned a winter sport. At check-in each guest will receive their passport with a sheet of stickers that feature their sporting symbol on them along with a symbol on their nametag designating which sport they “play”. At the start of the networking portion a sheet of questions relating to the meeting planning industry will be given out to each participant. The goal is to ask each sport 2 questions from the sheet. Once that sport has answered your questions they put one of their stickers in your passport and you can move onto the next sport. The goal is to be the first one to fill up your passport.  BONUS – Make sure you meet with a variety of people as some may count as double points. And yes, there will be prizes!

Location, Map, and Lodging

Holiday Inn Madison at The American Center
5109 W Terrace Dr, Madison, WI 53718

Cut-off Date: February 5, 2014
Room Rates: $89.00

Community Outreach

Heartland Farm Sanctuary, founded in 2009, is a nonprofit organization dedicated to helping homeless farm animals in Wisconsin and building connections between animals and vulnerable youth.  Heartland was created to provide a safe, peaceful environment where you and farm animals could come together to heal, grow and have fun.

Items needed include blankets, animal food, hand warmers, trash bags, and much more.  Please visit the Heartland Farm Sanctuary website at for a complete listing of needed items.

Heartland Farms will be bringing a variety of farm animals to the event so be ready to cuddle some critters!