• Chapter Education January 6, 2011


January 6, 2011
Hyatt Regency Milwaukee
Milwaukee, WI 53203

— AM —  
9:00-11:00 Board of Directors Meeting
11:00-11:45 Member Welcome
11:00-12:00 Registration
— PM —  
12:00-1:00 Lunch
1:00-4:00 Education:   Special Events - Marketing for Success
Richard Aaron, CMP, CSEP

Raffle Drawing


Event Pricing

Member: $45 ($55 after 12/31/2010)
Non-Member: $55
Student: $25 ($55 after 12/31/2010)

Special Events - Marketing for Success

Richard Aaron, CMP, CSEP
Richard Aaron, CMP, CSEP

This session will immerse you into fresh new ideas and trends to better market your brands. Understanding the emerging strategic areas of the marketing mix to employ into your business will be covered in detail by NYU Professor of Marketing, Richard Aaron. Improved intelligence for determining new trends within marketing and applying unique points of distinction is what this interactive session offers both suppliers and planners alike. Develop several new brand strategies during an interactive session and get fully update on the latest ideas in social media.

Learner Outcomes:

  • Evaluate the best production trends for your events.
  • Select and negotiate with key team service providers.
  • Implement new creative marketing strategies to ensure that fresh ideas are used at your next event.

Speaker Bio:   Richard Aaron, CMP, CSEP — President, BiZBash Media

This former Broadway actor is acknowledged as one of the foremost experts in pioneering the modern event industry. Often called the King of Edutainment for his high-energy presentations he is a sought after presenter. Currently president of BiZBash Media, Richard manages over 30 tradeshows, conferences and award shows annually in 9 markets for the organization. Prior to that Richard was president of Mallory Factor Inc where he produced over 3,000 meetings and events for fortune 100 companies.

Richard was the founding president of the New York Chapter of ISES and the International Special Event Society as well as an ISES founding member. He established the first charitable foundation named The SEARCH Foundation for the Event Industry and has served on the boards of The MPI Education and ISES Education Foundation. Richard has served on both the MPI’s and ISES’s International Board of Directors. Richard was named event guru by Meeting News Magazine as one of the most influential hospitality professional in the nation and named to their most influential list in hospitality for several years by that publication.

Richard is an adjunct associate professor at New York University Tisch Center for Hospitality where he teaches both graduate and undergraduate courses. He developed the first online event management courses and other curricula in hospitality. Richard had chaired the Convention Industry Council’s APEX Education Advisory Council in 2007- 2008 comprised with University hospitality department directors from across the US.

Richard remains one of the highest rated speakers at MPI, SITE, NACE, HSMAI, and PCMA delivering MPI Platinum series speeches across the Americas. He is quoted as an expert in the New York Times, Inc., People Magazine, USA Today and numerous industry publications as an authority on Events. Richard has been named MPI’s International Planner of the Year and Event Solution’s Visionary and was recently inducted into the NY MPI Hall of Fame and most recently a recipient of the newest MPI RISE awards for continued professional innovation. He serves on numerous boards such as the Sylvia foundation and SEARCH President’s advisory board.


Location, Map, and Lodging

Hyatt Regency Milwaukee
333 West Kilbourn Avenue
Milwaukee, WI 53203
P: 414-276-1234
Property Website

Room Rate: $69.00
Cut-off date: 12/31/2010

Community Outreach

SHARE- Mitten Plus Project

About SHARE - Mitten Plus Project    This project is made up of volunteer knitters, crocheters, and sewers that meet and create beautiful handmade hats, scarves, and mittens for those that cannot afford to purchase them. They donate these items to shelters, schools, nursing homes, halfway houses and other similar places. With Winter here this could really help to bring some cheer and help keep people warm.

What is needed:  We will be collecting any color of 4 ply yarn, but it must be either worsted, Caron, or Red Heart Super Saver yarn. So while you are out and about shopping please grab a spool of yarn and bring it to the MPI meeting on January 6th.  If you have any questions feel free to contact Justine Alexander at justinealexander@sixtitles.com or 608-213-9238.