• Chapter Education February 10, 2011

Attend in person or by live webcast!

Sonic FoundryMPI-WI is offering you two ways to hear two great presentations at our February Education Program. Join us live in Madison at the Pyle Center on the UW Madison Campus or watch from your desk. Today’s Trends presented by Bill Geist and Escape Adulthood: Living and Working With Less Stress and More Fun presented by Jason Kotecki will be available in person at the Pyle Center or via live webcast provided by Sonic Foundry!


February 10, 2011
UW-Madison Pyle Center
Madison, WI

— AM —  
10:30-12:00 Registration
11:00-12:00 Student Meet-Up
— PM —  
12:00-1:00 Lunch
1:00-1:50 Program:   Today's Trends
Bill Geist
1:50-2:05 Break
2:05-3:00 Program:   Escape Adulthood: Living and Working With Less Stress and More Fun
Jason Kotecki
3:00 Reception

Event Pricing (Same rates for in-person or webcast)

Member: $45 ($55 after 2/04/2011)
Non-Member: $55
Student: $25 ($55 after 2/04/2011)

Today's Trends

Richard Aaron, CMP, CSEP
Bill Geist

Instead of whining about how things have changed, Bill Geist exhorts audiences to identify the trends behind those changes...and take advantage of them. Changes in the way consumers choose the products they crave, how experience is becoming a hotter commodity than possessions, the time poverty that drives us all...and more.

In Today's Trends, Bill suggests ways to capitalize on these and other changes in lifestyle to increase sales, appreciation, buzz and brand awareness. From traditional media to internet, from Customer Service to facility design, audiences will come away with ideas that they can begin to implement within the week, such as:

  • How to develop "Blue Ocean" products and services to create word-of-mouth evangelism
  • How to make the feeling of Time Poverty work in your favor
  • Matching media messages and vehicles with the generations that use them
  • Developing experiences, products and marketing messages that are relevant
  • How to integrate new communications strategies into your marketing mix

For every change, there is an emerging market opportunity. Seize the day...and the dollars!

Speaker Bio:   Bill Geist — President, of Zeitgeist Consulting
Bill Geist is the President of Zeitgeist Consulting, a firm specializing in strategic planning, governance, marketing and legislative issues for convention and visitor bureaus, tourism-focused chambers of commerce, economic development organizations and communities.

He has provided consulting services to over 150 Destination Marketing Organizations since 1995 and is a popular speaker on marketing, trends and customer service across North America. He has also served as a guest lecturer on Internet Marketing at the University of Wisconsin's Small Business Development Center. He is the author of Destination Leadership for Boards and a contributor to Fundamentals of Destination Marketing.

Prior to forming Zeitgeist Consulting, Bill served as the President/CEO of the Greater Madison (WI) Convention & Visitors Bureau from 1990-1995. During his tenure, he was the lead spokesperson and co-strategist for the successful public referendum fight to build the Frank Lloyd Wright-designed Monona Terrace Convention Center. He also succeeded in doubling the Bureau's sales and marketing budget and oversaw the launch of one of the Top 25 Marathons in the nation.

Before moving to the Madison CVB, Bill led the Kankakee County (IL) CVB and landed the first multi-year contract ever awarded for the American Power Boat Association's National Outboard Championships. Prior to his CVB work, he held various management and programming positions with broadcast media in the Chicago area.

Bill has served as the President of the Wisconsin Association of Convention & Visitors Bureaus and the Vice-Chairman of the Board of Directors of the Wisconsin Tourism Federation. Past associations have included stints as Vice-Chair of the Wisconsin Governor's Council on Tourism and the past Chair of the Wisconsin Professional Speakers Association.

Bill holds an Executive MBA from the University of Wisconsin and a Bachelor of Arts degree in Political Science from Kenyon College.


Escape Adulthood: Living and
Working With Less Stress and More Fun

Jason Kotecki
Jason Kotecki

Want to resign from adulthood?
You may be struggling with a case of Adultitis™. Make your escape!

Find out how you can overcome Adultitis™, that dreaded condition that leaves its victims jaded and overwhelmed, with super high stress levels. Jason believes life doesn't have to be this way. You may not be able to be six again, but he will help you begin to rediscover secrets from childhood, resulting in a more happy and fulfilling life while increasing your chances of changing the world. Relief is within reach, no matter how grown-up you may be.

By masterfully combining hilarious anecdotes, uplifting stories and powerful imagery, Jason shares witty observations and real-world techniques that will both entertain and inspire you to:

  • Get more done while having more fun.
  • Reignite passion and optimism.
  • Lead a richer, more balanced life.
  • Learn easy tips on how to melt away built-up stress and fatigue.

Speaker Bio:  Jason Kotecki
Jason Kotecki, known as “The Champion of Childhood,” is an engaging speaker, entertaining author, and creator of the internationally known comic strip, "Kim & Jason." He is an expert at helping individuals and organizations “Escape Adulthood,” becoming more productive by turning stress into laughter and having more fun every day.

Get a sneak peak by visiting his website: www.KimandJason.com


Student Meet-Up

*Students must be registered for Chapter Afternoon Session in order to attend the free MENTOR ME – Student Meet Up

The growth and success of student MPI members often depends on the support of experienced professionals. The Student Team is excited to announce MENTOR ME, a mentorship program between students and professional members. This program is intended to match student members with someone who excels in a specific area of the industry. From suppliers to planners, corporations to associations, and everything in between, MENTOR ME offers participants the opportunity to grow from one another.  


Location, Map, and Lodging

UW-Madison Pyle Center
702 Langdon Street
Madison, WI 53706
P: 608-262-1122
Property Website

The Lowell Center
610 Langdon Street
Madison, WI 53703
Phone: 608-256-2621 (local) or 866-301-1753 (toll free)

Room Rate: $89-$95 (Mention MPI-Wisconsin when making your reservation)

Community Outreach

Madison YWCA Pantry

The YWCA pantry provides personal care items, diaper and food to the women and families who live at the YWCA in downtown Madison.  The YWCA has a shelter for families that are homeless and often arrive in shelter with very few belongings, food or resources.  They are given a bag of food and personal items when they move into shelter and as needed.  The downtown YWCA also houses low income single women and single moms with young children (Third Street).  The pantry provides emergency food and other items to these residents.  These residents are feeling the crunch of the economy and keeping the pantry full has  been vital to those that the YWCA serves.

The following are a few of the Huge Needs items:

  • Disposable diapers and pull ups (Sizes 3,4,&5)
  • Canned vegetables, fruits and meats
  • Canned juices and juice boxes
  • Cereal

If you can bring any of the items listed to our meeting in February it would be greatly appreciated. Please contact Justine Alexander or Wanda Giles with questions.