• Chapter Education— February 9, 2012

MPI-WI Chapter Education
February 9, 2012

Strategic Meetings Management

Are you looking to maximize meeting productivity while minimizing costs? 

Are you hoping to improve business processes, quality, and return on investment? 

How about reducing risks and inefficiencies?

Join us for the February Education Program as Barbara Taylor Carpender, CMM, CHSC will lead an afternoon session on Strategic Meetings Management (SMM) for the advanced/intermediate meeting professional.  Another can’t miss topic from your MPI-Wisconsin Chapter!



Thursday, February 9, 2012
Menominee Casino Resort
Keshena, WI

— AM —  
9:00-11:00 Board of Directors Meeting
Eagle Room
11:00-11:45 Registration/Networking
— PM —  
11:45am-12:45 Lunch
5 Clans Ballroom 3
1:00-4:00 Strategic Meetings Management
Barbara Taylor Carpender, CMM, CHSC
5 Clans Ballroom 1-2
4:00-5:00 Reception/Raffle
Bear Room

Event Pricing

Member: $45 ($55 after 2/03/2012)
Non-Member: $55
Student: $25 ($55 after 2/03/2012)

Strategic Meetings Management

Barbara Taylor Carpender, CMM, CHSC
Barbara Taylor Carpender, CMM, CHSC

What is Strategic Meetings Management (SMM) and what is it not?  Is building and deploying a SMM program appropriate for you and your organization?  If so, how do you put together a business case to justify a SMM program? 

This program will give you an overview of SMM which includes eight basic steps that were developed by MPI’s Global Corporate Circle of Excellence.  The GCCE went on to create a white paper entitled "Strategic Meetings Management" upon which this session is based.
Many organizations have used these steps to develop their own strategic meetings management program.  These steps have received high praise from the industry and can be used as a launching point for you to begin your own investigation into SMM. 

Join us as we explore Strategic Meetings Management --- what it is and what it isn’t. 

Program Objectives

At the conclusion of this presentation, you will be able to:

  • Gain understanding of Strategic Meetings Management
  • Identify eight steps that can be used to implement a strategic meetings management program.

Speaker Bio:
Barb Taylor *BT* Carpender, CMM, CHSC is the founder of Taylored Alliances which offers tailored solutions aligned with clients’ needs and is the benchmark for industry-centric intermediary organizations.  Alliances have been established with experts in the areas of industry training, consulting, facilitation, presenting and professional services (advisory board management; accounting; and, staff production and deployment analysis).  A primary alliance has been formed with Global Marketing Services, Inc. (GMS), a marketing company whose mission is to help organizations develop stronger relationships with their customers through ongoing communication.  GMS’ core business is the formation and facilitation of advisory boards, focus groups and strategic planning programs. 

Maintaining an active and high-profile involvement in the hospitality industry, BT has been involved in many professional associations and organizations.  She was a co-owner of the Ski Travel Symposium (now the Mountain Travel Symposium) a yearly gathering of winter and summer mountain industry marketing and sales professionals.  She has maintained a long-standing association with Meeting Professionals International serving on both the regional and International Board of Directors and numerous MPI committees and advisory boards.  Additionally, she has participated in the Colorado Meetings Industry Council, Hospitality Sales & Marketing Association International, American Society for Training and Development and the National Employee Services Recreation Association of Colorado.  To add to her many credentials, in 1995 she was appointed by Colorado’s then-Governor Roy Romer to serve as one of the sixteen Colorado delegates to the White House Conference on Travel and Tourism.

In March of 2006, the Meetings Industry Council of Colorado bestowed their 2005 Leadership Award on BT.  In July of 2006 she was named MPI’s International Supplier of the Year (SOTY). The MPI International SOTY award recognizes outstanding association and industry contributions, leadership and professionalism.

Location, Map, and Lodging

Menominee Casino Resort
N277 HWY 47/55
Keshena, WI 54135
P: 800-343-7778
Property Website

Cut-off Date: January 27, 2012
Room Rates: $59.99